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Friday, August 31, 2012

Realtor rolls out a new marketing strategy

Agents travel together by bus to tour upscale homes on SML.

Long & Foster Realtor Glenda McDaniel brought together a group of real estate agents on Aug. 22 for a series of open houses at upscale homes around Smith Mountain Lake.

Dubbed the "Sell That House Tour" by participants, the real estate professionals, most of whom list or sell higher-priced homes, were able to come together as a team.

In addition, it was a time- and cost-effective method of touring houses priced in the $1 to $3 million range, McDaniel said.

"With the market picking up, and in this price range, it just made sense," she said.

Owing to Smith Mountain Lake's status as a secondary market, there has been an increase in home sales in the upper price brackets sinceJuly 4, according to McDaniel.

"When houses are selling in Raleigh [N.C.], New York and D.C., we get the ripple effect."

The agents gathered at Westlake Towne Center to board the bus. From there, they traveled to homes around the lake, from Huddleston to Penhook. Each house was available for preview for 15 minutes.

McDaniel said she aimed to include a listing from each of the 25 invited agents. Participants were allowed to give a brief presentation of their represented home on the tour.

A lake-area real estate agent for 24 years, McDaniel said she might hold similar tours in different categories in the future.

"In this economy, you really have to do a lot of creative things to promote properties," she said.